Google Green: Energy, Products & Scrapbook*

Posted on December 21, 2011

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(Click above for Top 2011 Google Green Searches- preview. Drawing :Courtesy of Google Doodle)

How large is Google’s clean energy investment in 2011? Google recently published on its green blog that its portfolio of clean energy investments will approach nearly $1 billion for 2011. According to Axel Martinez, Assistant Treasurer, Google has recently provided a $94 million equity investment in a portfolio of solar energy projects being built by Recurrent Energy near Sacramento, California. Google is closing 2011 with a portfolio of clean energy investments of $915 million, far greater than any other U.S. company in the information technology sector.

More importantly, Google has raised the bar for enabling other businesses to improve their energy efficiency. On the Google Green site, Google lists a set of best practices that have empowered their data centers to run with 50% less energy. Google advises that the keys to sustainability are to:

  • Calculate the performance of each facility using rigorous efficiency measurements;
  • Use evaporative cooling, which consumes far less energy than a traditional chiller;
  • Use recycled water for cooling instead of clean, potable water;
  • Buy highly efficient servers;
  • Use efficient power supplies and voltage regulators; and
  • Recycle 100% of the electronic equipment that leaves our data centers.

Google Data Center EnergyAll of Google’s global data centers utilize their published best practices in Belgium, Finland, Hong Kong, Singapore as well as the U.S. data center locations across seven states. How efficient are Google searches? Completing 1050 searches has about the same carbon emissions that it takes to create a glass of orange juice.

How efficient are Google products?

  • Using Google products for one month (YouTube, Gmail, etc.) uses less energy than a 60-watt light bulb uses for 3 hours;
  • Viewing YouTube for one minute is equivalent to the energy your body burns in 8 seconds (0.1 gCO2); and
  • Utilizing one year of Gmail uses less energy than it takes to drink a bottle of wine (750 ml), stuff a message in a bottle and toss it in the ocean (1.2 kg CO2) [according to Google’s experts].

In order to highlight its year of green progress, Google has provided a fun, interactive way to learn more about sustainability and the environment with the 2011 Green Scrapbook. You’ll be able to explore the Top Green Search Trends for 2011 and create your own green scrapbook to share with others. Click here for a brief YouTube video preview of the Top Green Search Trends.

What were your Top Green Searches for 2011?

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© 2011 by Ed Valdez. All rights reserved.

Trademarks and Logos are properties of their respective companies.

*Article first published as Google’s Greener Energy, Products & Scrapbook on Technorati.
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Posted in: Eco Leader