LG’s Greenomics Outcome: Green Choices

Posted on November 29, 2011


The fourth annual LG Greenomics Conference was held last week in Dubai. With attendees from several Middle East countries, the program focused on carbon reduction strategies and methods for ensuring sustainable growth. Greenomics is the economics of being environmentally friendly.

The event helped mark the 40th anniversary of the formation of the United Arab Emirates. Industry leaders from the region gathered to look ahead to the next 40 years in an effort to take bolder corporate and governmental action for more sustainable energy generation and utilization.

Green Choices

Dr Rashid Ahmed bin Fahd, UAE Minister of Environment and Water stated, “Over 70 per cent of electricity consumption in the UAE is from airconditioning usage, which is  not surprising. We are committed to ensuring high living standards for our residents, but at  the same time, we need to make sure that environmental issues are addressed, through energy efficient air conditioning, for example. It is our aim to increase green awareness to help the public make the right choices as consumers. This is essentially about a strategic partnership between public and private sectors.”

Ki Wan Kim, CEO and President of LG Electronics Middle East and Africa concluded: “We are all becoming more aware of our responsibility to protect and preserve our environment; to reduce waste and find and use alternative and more sustainable resources. At LG, we believe in the importance of community and business support, and that if we all work together we will be able to put clear goals to tackle the ecological footprint we face in the UAE. We acknowledge that collectively, we have to make some hard and fast decisions and take action now,”

LG’s Role

LG is one of the leading consumer electronics companies in the world focused on expanding its sustainable solutions. LG utilizes green product life cycle management with the design of new products and solutions that allow LG to:

The insights and outcomes from the Greenomics conference will serve as a stepping stone for other regional businesses to improve their sustainability efforts.

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© 2011 by Ed Valdez. All rights reserved.

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Posted in: Eco Leader