Samsung made a small green splash when it joined the Climate Savers Computing Initiative (CSCI) last week, yet the media should have been paying more attention. When Lady Gaga went green (green wig, green eye makeup, etc.) in Japan a few days ago for a charity concert, the news garnered 50 times more media hits than Samsung’s green initiative. The Green Lantern movie debuted with ten times the number of articles than Samsung in the same time period. When Samsung talks, others should listen, for this initiative and others that Samsung is working on are only part of the Green Vision that Samsung embraces for its future.
Just one day earlier than Samsung’s CSCI announcement, the President of Korea, Lee Myung-Bak established an international research institute called the Green Technology Center (GTC) which will focus on developing environmentally-friendly technologies. Samsung (along with LG and other Korean conglomerates) will benefit from that. “There aren’t many private companies in Korea that spare time on developing eco-friendly technologies such as solar energy, though Samsung and LG have the skills to do so,” said Masayoshi Son, Softbank Chairman and CEO.
Here are a few of the notable facts about what Korean companies can accomplish in a specific industry segment:
Smartphones: As of April 2011, Samsung and LG commanded 45.4% of the U.S. Market. Samsung held #1 market share with 24.5% and LG #2 with 20.9%. [Source: Comscore]
Televisions: As of this week, Samsung held #1 North American market share in the overall flat panel televisions with 36.2% and LG was #2 with 10.8% market share [Source: NPD]
Cars: Hyundai is the fastest growing car manufacturer in the US with a total of 8.4% market share (4.6% Hyundai has 4.6% and Kia has 3.8%, which is owned by Hyundai) [Source: Bloomberg]
Samsung has made several strategic moves toward energy-efficient products: it was among the first in 2007 to enable internet-connected (IP addressable) refrigerators and other appliances. This move was key to the Home Energy initiatives that Google, Microsoft and others have established that will enable anywhere, anytime communications access (from your mobile phone, laptop or tablet) to your home appliances to increase energy savings and reduce costs. In 2008, Samsung launched an Eco phone made with corn-based bioplastics. In 2011, Samsung has launched more Green IT products and services.
As it paves the way to be an international Eco Leader, Samsung joined CSCI and will seek other initiatives to build a foundation for greener appliances. Their future innovations will not only be more environmentally friendly (increasing energy efficiency, reducing CO2 emissions and being less harmful to the environment when recycled or disposed), they will improve Samsung’s position to
– help more people enjoy their products,
– make a greener planet, and
– make a fair and reasonable profit in return.
As Samsung has stated in their “Imagine” brand campaign, they push the limits of their technology so consumers can push the limits of their lives. They will be pushing the limits toward greener (eco) technology.
Would you choose Samsung’s products if they were greener than others?
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Copyright 2011 by Ed Valdez. All rights reserved.