Will the Next Big Thing Be Green?

October 19, 2012


Earlier this week, much of the world witnessed an amazing human and technological feat when Felix Baumgartner – an Austrian Skydiver, daredevil and Base jumper – broke the sound barrier at Mach 1.24 (834 m.p.h) during his skydiving freefall from an altitude of over 128,000 feet (~24 miles) [see video]. Sixty-five years earlier on the […]

Posted in: Eco Leader

SXSW Eco Keynote: The Story of Change (with video)

October 8, 2012


One of the best finales to a series of SXSW Eco Keynotes (Oct. 3-5) was  Annie Leonard’s session titled “The Story of Change.” With a career devoted to improving the environment, Annie is the Director of the Story of Stuff Project and the author of “The Story of Stuff.” This keynote focused on her latest […]

Posted in: Eco Leader

2012 Olympics: Mobile, Social, 3D and Green*

July 28, 2012


With as many as 4 billion people expected to watch the London Olympic games over the next two weeks, organizers have made many high-tech improvements that will captivate and elucidate viewers with four times more information produced than the Beijing Olympics. The U.S. Swimming Team has quickly shown how technology can play a social role in […]

Posted in: Eco Leader

Thank You for Listening: Apple REPEATs with EPEAT*

July 14, 2012


The customers have asked for “A Greener Apple” and Apple has listened. Bob Mansfield, Senior Vice President of Hardware Engineering posted a customer letter on Apple’s website: “We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple […]

Posted in: Eco Leader

Where is Steve Jobs’ Greener Apple? (Exclusive Greenpeace Comments)*

July 10, 2012


In a rare Apple letter to consumers titled “A Greener Apple” in 2007, Steve Jobs wrote about Apple’s desires and plans to become greener. He confirmed that Apple had not been very clear about its environmental policies with its customers, shareholders, employees and the industry. By sharing the plans to remove toxic chemicals from its new products […]

Posted in: Eco Leader

Made in the USA…and Eco-Friendly Wireless Products

July 1, 2012


Take a look around at the gadgets you use and find one that has been “Made in the USA.” A few readers may claim that “Designed by Apple in California” would be the closest we can get. Yet with Google’s announcement that the Nexus Q streaming media player is “Designed and Manufactured in the USA,” it’s time […]

Posted in: Eco Leader

The Green Wave: 5 Tech Trends That Will Accelerate E-Cycling*

June 23, 2012


There’s a subtle part of Apple’s WWDC that many analysts overlooked, yet it will have an ongoing impact on how we use and reuse consumer electronics. Within a few seconds after showing the new MacBook Pro feature set, Philip Schiller, Senior Vice President of Worldwide Marketing at Apple, showed theEnvironmental Checklist. This was the first time in Apple’s product […]

Posted in: Eco Leader

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